Anyway, it has an update with what's hopefully a helpful new article:
The Beginner's Guide to Shopping in Israel (Tips and Products!)
When I first made aliyah, I found it so frustrating to be faced with either Israeli or European brands I'd never heard of before and not knowing which to use, including ending up with some real lemons (like dishwashing liquid that smelled like rotten eggs and wouldn't rinse off completely, leaving an invisible scum on my pots and dishes, which quickly became visible upon attracting dirt particles from the busy street right outside our apartment).
My only other option was to go to inconveniently located stores to buy the now pricey American brands with which I was familiar.
The first part of the post is filled with my disclaimers (like I haven't been outside of Eretz Yisrael in over a decade, so my standards may be very different from that of a fresh arrival from Brooklyn). But I describe my experience with the product and hopefully, you can make a good decision based on that.
So just scroll down to get to the product list, which is organized in alphabetical order by subject (ie. Bed Linens, Cleaning Products, etc.)
The post also offers sponja tips to make life easier!
You may discover that there are products that you just can't find an Israeli/European alternative for (like roll-on deodorant), but at least you'll have more clarity.
(If you already discovered the post, I added new stuff just now regarding winter bed linens and spray-on deodorants. So click HERE to take look at the update.)
Good luck and may you settle into your ancestral Homeland smoothly and successfully!